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How To Make A Business Website In 2024

business website image

Your website is the most effective sales and marketing tool in your arsenal. In five steps, you can create a beautiful personal or business website that engages visitors and excites them to work with you. Here’s how to get started.

1. Pick a Domain Name

A domain is the unique name of your website.

You can choose any name you want, but it’s best to have one that matches your business or professional name. Not only does this keep your branding consistent, but it can also significantly impact how you appear in search engine results. A good domain name may help you place higher in rankings, which can increase the number of people who click to access your site.

As you’re brainstorming domain names, heed these helpful tips:

  • Include keywords relevant to your business to boost your visibility in search engines.
  • Ensure it’s easy to spell.
  • If you have trouble brainstorming, use a domain name generator as a jumping-off point.
  • Keep your domain short to make it easier for visitors to remember.
  • Avoid abbreviations, acronyms, hyphens, and numbers.
  • Aim to use traditional top-level domains, or TLDs, such as .com or .net or one that best relates to you or your business.
  • Make sure no one else is already using it. While you can purchase a domain from someone else, this can get expensive. You may be better off picking another name or using a different top-level domain, like .net, instead.

2. Register Your Domain and Pick Your Design and Hosting Providers

Once you’ve settled on a domain name, you’ll need to register it with a domain registrar. You can do this using a website like Domain.com or Network Solutions. Keep in mind that these providers simply register ownership of the domain for you, which may cost between $10 and $20 per year, depending on your TLD.

You’ll still need to find another provider to host the URL where you will build your website and potentially use another program to design it. To simplify things, you may choose to register your domain at a provider that offers registration, hosting, and design capabilities.

If you don’t have much, or any, coding experience, you may want an all-in-one option like WordPress, Squarespace, or Wix.

If you choose to use separate companies to manage your web hosting and designing, look for a hosting service that offers perks such as tech support, a free domain name, or Secure Sockets Layer (SSL) certificate.

You should highly weigh the SSL certificate as it’s a global standard security technology that enables a secure connection and protects your and your visitors’ data and sensitive information. Simply put, this security measure adds the S in HTTPS at the front of a website’s URL. Search engines and visitors look favorably upon it.

These features are more common with all-in-one providers, but there’s no guarantee, so be sure the one you choose offers them before you purchase a plan.

Popular web hosts with and without built-in design integrations are Bluehost, DreamHost, GoDaddy, and InMotion.

If your web host doesn’t provide any integration features, some third-party design programs you might consider are Canva and Adobe Creative Cloud applications. You can create designs on these platforms and embed them onto your website pages.

3. Add Useful Pages and Engaging Content

You have many options when it comes to how you organize your content about your business and its services.

That said, strive to include these important pages on your website:

  • A Striking Homepage: The central hub of your business website should captivate people and tell them exactly what you do and whom you serve. Incorporate eye-catching graphics, readable fonts, concise and clear descriptions, and enticing calls-to-action.
  • An Enlightening ‘About Us’ Page: Share the origin story of your business. Highlight your achievements, mission, and values. You can also introduce any team members to foster deeper connections with customers.
  • Booking or Shop Page: Drive more revenue and integrate a third-party online scheduling platform or an e-commerce platform, such as HoneyBook or WooCommerce.
  • An Accessible Contact Page: Include social media accounts, emails, phone numbers, addresses, and a contact form to make it easier for people to reach you. If it fits your business, add your operating hours, too.
  • Memorable Content: Sharing compelling content establishes you as an expert in your industry and helps grow a loyal community for your business. This might include blogs, videos, podcast episodes, case studies, and more. As a bonus, this content may help boost your ranking in search results and increase site visitors.
  • A Robust FAQs Page: Giving answers to common questions not only helps build more trust with your brand, but it may also reduce the number of calls and support tickets you receive.
  • Testimonials and Press Coverage: Boost your credibility by sharing your successes. Create a page that shares positive reviews about your services and include any mention of your business in notable media outlets.

4. Optimize Your Website for Search Engines

Search engine optimization, or SEO, is the practice of refining your business website so your pages rank higher in search engine results pages (SERPs), most notably Google. It’s what helps people find you.

As you build your website, keep these basic SEO practices in mind to increase your visibility and drive more traffic:

  • Use relevant phrases, called keywords, throughout your posts and pages. Don’t use keywords just for the sake of them, though. Make sure your choices are intentional. Overuse may negatively impact your ranking.
  • Consistently publish valuable content for your customers or readers.
  • Perform routine content audits or cleanups to see what you can consolidate or refresh.
  • Keep your website’s loading speed as low as possible by optimizing images or enabling browser caching. These tweaks can help your webpage rank higher in search engine results. You can measure your page speed on GTmetrix. (Learn more about the importance of webpage loading speed.)
  • Ensure your design and content work properly on computers, mobile phones, and tablets. Do not underestimate your website’s performance on mobile devices. Up to half of web traffic now comes from smartphones.

It’s great to have a beautifully designed business website, but search engines want to see more than that to establish your authority when they index it in their search results.

As you optimize your site for search, make sure you’re keeping your visitors in mind. You’ll want to choose easy navigation systems and build pages that enable fast load times. To accommodate a range of user abilities, follow Section 508 guidelines to make your site as accessible as possible.

Search Engine optimization

5. Review Your Site Before You Hit ‘Publish’

Before you unleash your website into the real world, you’ll need to test it to make sure it works properly.

Among other things, make sure you:

  • Read through your content to ensure everything is accurate and error-free.
  • Check for any broken links.
  • Remove any filler content from your website theme or template.
  • Test your website across browsers like Google Chrome, Mozilla Firefox, Safari, and more.
  • Connect your website to Google Analytics to monitor its performance.

Once you’re ready, hit publish. To help drive traffic to your newly minted website, share it with friends, market it with clients, and include it on your LinkedIn, Twitter, Instagram, Facebook, and other social media profiles.

6. Utilize Social Media and Content Marketing

Social media platforms are powerful tools for promoting your business website and engaging with your audience. Create profiles on platforms where your target audience spends their time, such as Facebook, Instagram, LinkedIn, Twitter, and Pinterest. Share valuable content from your website, including blog posts, videos, and special offers.

Content marketing is another effective way to drive traffic to your website. Create valuable, informative content that addresses the needs and interests of your target audience. This could include blog posts, how-to guides, infographics, videos, and more. Share this content on your website and across your social media channels to attract visitors and establish your authority in your industry.

7. Monitor and Analyze Your Website’s Performance

Regularly monitor and analyze your website’s performance using tools like Google Analytics. Pay attention to metrics such as website traffic, page views, bounce rate, and conversion rate. Use this data to identify areas for improvement and make adjustments to your website and marketing strategies accordingly.

Look for patterns in your website traffic and user behavior to understand what content resonates most with your audience and what areas of your website may need optimization. Experiment with different strategies, such as updating your content, improving your website’s user experience, or adjusting your social media marketing tactics, to see what works best for driving traffic and achieving your business goals.

SEO is an ever-evolving field, so it’s essential to stay updated on the latest trends and best practices. Follow reputable SEO blogs, attend webinars, and participate in industry forums to stay informed about changes in search engine algorithms and new SEO techniques.

Keep track of keywords relevant to your industry and regularly update your website’s content to reflect these keywords. Monitor your website’s search engine rankings and make adjustments as needed to maintain or improve your position in search results.

Incorporate new SEO strategies, such as voice search optimization and featured snippets optimization, to ensure that your website remains competitive in the ever-changing landscape of online search.

Conclusion: Launch Your Business Website Today

Creating a business website may seem daunting, but by following these steps, you can build a professional and effective online presence for your brand. Remember to choose a relevant domain name, select a reliable hosting provider, create engaging content, optimize your website for search engines, and promote your site through social media and content marketing.

By staying updated on the latest SEO trends and regularly monitoring your website’s performance, you can attract more visitors, generate leads, and grow your business online. So don’t wait any longer – start building your business website today and unlock the full potential of your online presence.

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