Client: Neoway Properties
Website:https://neowayproperties.co.ke
Industry: Real Estate (Plot Sales Only)
Services Provided: Web Design & Development, SEO, UI/UX Design, Mobile Optimization

 Project Overview

The client needed a fully functional, modern, and SEO-optimized website to showcase their properties, build brand authority, and attract both local and diaspora investors. The goal was to create a seamless digital experience that reflects professionalism, boosts engagement, and converts visitors into serious land buyers.

 What I Delivered

• Responsive Website Design:
  Built with a mobile-first approach, the website adjusts beautifully across all screen sizes—desktop, tablet, and mobile—offering an intuitive browsing experience for all users.
• SEO Optimization:
  Every page was optimized with high-ranking real estate keywords such as plots for sale in Kenya, affordable land with title deeds, and buy land in Kenya. Meta tags, descriptions, schema markup, and fast load speeds were all implemented to improve Google rankings and organic traffic.
• User-Friendly UI/UX:
  The design is clean, elegant, and well-structured. I focused on user experience by incorporating easy navigation, quick access to property listings, strong CTAs (Call-to-Actions), and visually appealing layouts. The site makes it easy for visitors to find the information they need and take the next step toward purchasing.
• Custom Property Listings:
  Integrated a clean and categorized listing system that allows users to view available plots by location, price, and status (e.g., Sold, Available). Each listing is equipped with a compelling excerpt, featured image, Google Map integration, and inquiry form.
• Contact & Conversion Features:
  Integrated WhatsApp chat, direct call buttons, and a structured contact form to encourage real-time inquiries and lead capture.
• CMS & Easy Updates:
  The site was built on WordPress, allowing the client to easily add new plots, update content, and manage inquiries without technical assistance.

Key Features

• Fast loading & fully responsive
• SEO-optimized content structure
• Dynamic property listings
• Modern, elegant UI design
• Mobile-optimized experience
• Clear CTAs and lead capture tools
• Integrated contact, WhatsApp & inquiry forms
• Ready for future scaling and blog integration

Results & Client Impact

Since launch, the website has seen improved search engine visibility and faster lead conversion. The professional design and strong SEO implementation have positioned Neoway Properties as a serious player in the competitive Kenyan land market. The client can now confidently share their site with potential buyers and investors, both locally and internationally.