Real Estate CRM System | Property Sales Management

What It Is

What Is a Real Estate CRM?

A Real Estate CRM is a customer relationship management platform purpose-built for the property industry. It goes far beyond generic CRM functionality by incorporating property listing management, lead capture from multiple channels, viewing scheduling, offer tracking, transaction management, agent performance monitoring, and commission processing.

At Zurihub Technology, we build custom real estate CRM solutions that address the unique needs of the Kenyan property market. Our systems help real estate companies manage the complete property sales and rental lifecycle — from listing a property and capturing interested buyers to negotiating, closing, and managing post-sale relationships.

Whether you are a real estate agency, property developer, land broker, or rental management company, our CRM gives you the tools to convert more leads, close deals faster, track agent performance, and grow your property business.

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Our Process

How We Build Your Real Estate CRM

Our development process is tailored to the property industry's fast-paced, relationship-driven nature.

Market & Needs Analysis

We study your property segments, sales process, lead sources, team structure, and commission models to design the ideal system.

Platform Design

Design property listing workflows, lead funnels, agent dashboards, client portals, and reporting modules specific to your operations.

Development & Integration

Build the platform with integrations to property portals, payment gateways, Google Maps, SMS/email systems, and social media channels.

Property Data Migration

Import existing listings, client contacts, agent records, and transaction history into the new system with full data integrity.

Team Training & Launch

Hands-on training for agents, admins, and managers with supervised go-live to ensure maximum adoption.

Growth & Optimization

Continuous feature development, performance optimization, and system scaling as your portfolio and team grow.

Key Features

Real Estate CRM Features

Every feature designed to help you list, sell, and manage properties more effectively.

Property Listings Management

Comprehensive property database with photos, videos, floor plans, location maps, amenities, pricing, status tracking, and automatic syndication to property portals and your website.

Lead Capture & Nurturing

Capture leads from website, portals, social media, referrals, and walk-ins. Automated lead scoring, intelligent assignment, follow-up reminders, email/SMS drip campaigns, and conversion analytics.

Viewing & Scheduling

Online viewing request forms, automated scheduling with agent calendars, viewing reminders, feedback collection, route optimization for multiple viewings, and follow-up automation.

Agent Performance & Commissions

Real-time agent dashboards with listings, viewings, offers, and closings. Automated commission calculation with split structures, tiered rates, and milestone-based payments.

Client Portal

Branded client portals where buyers browse listings, save favorites, schedule viewings, submit offers, track transaction progress, sign documents, and make payments — all from any device.

Analytics & Market Insights

Sales pipeline tracking, market trend analysis, pricing insights, demand heatmaps, agent ROI, marketing channel performance, and custom reports to drive data-backed decisions.

Why It Matters

Why Real Estate Companies Need a CRM

Real estate firms with CRM systems close deals 35% faster and convert 50% more leads into clients. Here is why it transforms your business.

Never Lose a Lead Again

Automated lead capture and follow-up ensures every inquiry is responded to promptly, dramatically reducing lead leakage.

Close Deals Faster

Streamlined workflows from viewing to offer to closing with automated task management and document generation.

Scale Your Team

Manage 10 or 100 agents with equal efficiency — automated lead assignment, performance tracking, and commission processing.

Market Properties Effectively

Automated property marketing across portals, email campaigns, social media, and SMS — one listing, published everywhere.

Data-Driven Decisions

Know which property types sell fastest, which areas are hottest, which marketing channels convert best, and which agents perform.

Better Client Experience

Client portals, automated updates, and streamlined processes create a professional experience that earns referrals and repeat business.

Industries We Serve

Built for Every Property Segment

Real Estate Agencies

Multi-agent firms with sales & rentals

Property Developers

Off-plan sales, project tracking, buyer CRM

Land Sales Companies

Plot management, installment tracking

Rental Agencies

Tenant placement, rental lead pipeline

Need property management features? See our Property Management System for tenant, lease, and maintenance management.

Getting Started

What You Need to Get Started

Property Portfolio

Current listings, property types, price ranges, and locations you operate in for system configuration.

Sales Process

Your typical sales pipeline stages from lead inquiry to closing for workflow customization.

Team Structure

Agent roster, team leads, commission structures, and access levels for role setup.

Lead Sources

Current lead channels (website, portals, social, referrals) for integration setup.

Existing Client Data

Current contacts, leads, and transaction records for data migration into the new system.

Marketing Materials

Branding, email templates, brochure layouts, and marketing content for portal and campaign setup.

Results

Expected Outcomes

50%

Higher lead conversion rate

35%

Faster deal closings

3x

More properties managed per agent

100%

Visibility into sales pipeline

FAQs

Frequently Asked Questions

How much does a real estate CRM cost?

Real estate CRM systems start from KES 70,000 for basic property listing and lead management. Full-featured platforms with agent performance tracking, commission management, client portals, automated marketing, and portal integrations range from KES 100,000 to KES 180,000+ depending on scale and customization needs.

Can it manage property listings and photos?

Yes, comprehensive property listing management with unlimited photo uploads, virtual tour links, floor plans, Google Maps location integration, pricing history, detailed property features and amenities, neighborhood information, and automated syndication to property portals like BuyRentKenya and Property24.

Does it include lead management and nurturing?

Yes, capture leads from your website contact forms, property portals, social media ads, referral programs, and walk-ins. The system provides automated lead scoring based on budget and readiness, intelligent round-robin or area-based assignment to agents, follow-up task reminders, email and SMS drip campaigns, and detailed conversion analytics showing which channels deliver the best ROI.

Can it track agent performance and commissions?

Yes, real-time agent performance dashboards showing active listings, scheduled and completed viewings, offers received, deals closed, and revenue generated. Automated commission calculations support split structures between listing and selling agents, tiered commission rates, milestone-based payment schedules, and detailed commission reports for accounting.

Does it include a client portal?

Yes, branded client portals where buyers and tenants can browse available listings with advanced search filters, save favorite properties, request and schedule viewings online, submit offers, track transaction progress in real-time, access and sign documents digitally, and make payments via M-Pesa or bank transfer — all from their phone or computer.

Can it integrate with property listing portals?

Yes, we build integrations with major Kenya property portals like BuyRentKenya, Property24, and others. List a property once in your CRM and it gets published everywhere automatically. Inquiries from all portals flow back into your CRM as leads, ensuring you never miss a potential buyer and can track which portals deliver the best results.

Real Estate CRM & Property Sales Management System