Custom CRM System Development

Build a powerful customer relationship management platform tailored to your business — manage leads, automate sales, and grow revenue with a CRM designed specifically for you.

What It Is

What Is a CRM System?

A Customer Relationship Management (CRM) system is a centralized software platform that helps businesses manage every interaction with current and potential customers. It stores contact details, tracks communication history, monitors sales pipelines, and automates follow-ups — all in one unified dashboard.

At Zurihub Technology, we build custom CRM solutions that go far beyond generic off-the-shelf tools. Our systems are tailored to your specific sales process, customer journey, and business workflows, ensuring every feature directly contributes to your growth.

Whether you run a small business needing basic contact management or an enterprise requiring multi-department CRM with advanced analytics, we design and develop CRM platforms that transform how you attract, engage, and retain customers.

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Custom CRM system development by Zurihub Technology
Our Process

How We Build Your CRM System

Our proven development process ensures your CRM is built right — on time, on budget, and perfectly aligned with your business needs.

1

Business Analysis & Discovery

We map your sales process, customer journey, team structure, and pain points to design a CRM architecture that fits like a glove.

2

UI/UX Design & Prototyping

Our designers create intuitive interfaces and interactive prototypes so you can see and feel your CRM before a single line of code is written.

3

Agile Development & Integrations

We build your CRM in iterative sprints, integrating with email, M-Pesa, WhatsApp, accounting tools, and other platforms your business relies on.

4

Testing & Data Migration

Rigorous testing across all modules, followed by seamless migration of your existing customer data into the new system.

5

Deployment & Training

We deploy your CRM, configure user roles and permissions, and provide hands-on training to ensure your team is productive from day one.

6

Ongoing Support & Optimization

Continuous technical support, performance monitoring, feature enhancements, and system updates to keep your CRM running at peak performance.

CRM development process at Zurihub Technology
Key Features

Powerful CRM Features Built for Growth

Every CRM we build comes packed with features designed to help you close more deals, retain more customers, and grow your revenue.

Contact & Lead Management

Centralized database for all contacts, leads, and accounts with complete interaction history, notes, tags, and custom fields for thorough customer profiling.

Sales Pipeline & Deal Tracking

Visual drag-and-drop pipelines that let your sales team track deals through every stage — from first contact to closed-won — with probability forecasting.

Task & Activity Automation

Automate follow-up reminders, email sequences, task assignments, and workflow triggers so your team never misses a critical touchpoint with prospects.

Reports & Analytics Dashboard

Real-time dashboards with sales performance metrics, conversion rates, revenue forecasts, team productivity reports, and custom KPI tracking.

Email & SMS Integration

Built-in email tracking, bulk email campaigns, SMS notifications via Africa's Talking or Twilio, and WhatsApp messaging for seamless customer communication.

Role-Based Access Control

Granular user permissions and role-based access ensure team members only see what they need — protecting sensitive customer data and business intelligence.

Third-Party Integrations

Seamless integration with M-Pesa, QuickBooks, Xero, Google Workspace, Mailchimp, Zapier, and other tools to create a connected business ecosystem.

Mobile CRM Access

Fully responsive web app and optional native mobile apps that let your sales team access customer data, update deals, and log activities from anywhere.

Quote & Invoice Generation

Generate professional quotations and invoices directly from deals, track payment status, and send automated payment reminders to streamline your billing cycle.

Why It Matters

Why Your Business Needs a Custom CRM

Businesses using CRM systems see an average 29% increase in sales revenue and 34% improvement in customer satisfaction. Here is why a CRM is essential.

Eliminate Spreadsheet Chaos

Stop managing customers through scattered spreadsheets and notebooks. A CRM centralizes all customer data in one searchable, organized platform.

Never Lose a Lead Again

Automated follow-up reminders and lead scoring ensure every potential customer is nurtured through your sales funnel without falling through the cracks.

Boost Sales Team Productivity

Automation handles repetitive tasks like data entry, follow-ups, and reporting, freeing your sales team to focus on closing deals and building relationships.

Data-Driven Decision Making

Real-time analytics and reports give you deep visibility into sales performance, customer behavior, and revenue trends to make smarter business decisions.

Improve Customer Retention

Track customer satisfaction, automate personalized engagement, and resolve issues faster — turning one-time buyers into loyal, long-term customers.

Scale Without Complexity

As your business grows, your CRM scales with you — adding users, departments, and features without disrupting your existing operations.

Industries We Serve

CRM Solutions for Every Industry

We have built CRM systems for businesses across diverse industries, each with unique workflows and customer management requirements.

Real Estate

Property listings, buyer/seller management, agent tracking

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Law Firms

Case management, client intake, billing, document tracking

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Financial Services

Client portfolios, loan tracking, compliance management

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Hospitality

Guest management, reservations, loyalty programs

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Education

Student enrollment, alumni relations, donor management

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Retail & E-commerce

Customer segmentation, purchase history, loyalty tracking

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Healthcare

Patient records, appointment scheduling, follow-up tracking

Manufacturing

Distributor management, order tracking, B2B sales

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Getting Started

What You Need Before Starting a CRM Project

To ensure we build the perfect CRM for your business, prepare these key elements before development begins.

Defined Sales Process

Document your current sales stages, from lead generation to deal closure, so we can design pipelines that mirror your actual workflow.

User Roles & Team Size

Identify who will use the CRM (sales reps, managers, admins, support) and their access levels to configure the right permissions structure.

Existing Customer Data

Prepare your current customer database (Excel, CSV, or existing system) for smooth data migration into the new CRM platform.

Integration Requirements

List all tools and platforms (email, accounting, payment, messaging) that should integrate with your CRM for a connected workflow.

Custom Fields & Reports

Define what customer information you need to track and what reports or KPIs are most important for your sales and management teams.

Budget & Timeline

Having a clear budget range and desired go-live date helps us plan development phases and allocate resources efficiently.

Results

Expected Outcomes from Your CRM

Here is what businesses typically achieve after implementing a custom CRM system from Zurihub Technology.

29%

Average increase in sales revenue within the first year

50%

Reduction in time spent on manual data entry and admin tasks

34%

Improvement in customer satisfaction and retention rates

100%

Visibility into sales pipeline, team performance, and customer data

Related Solutions

Explore Related Systems

Extend your CRM capabilities with these complementary solutions from Zurihub Technology.

ERP System

Integrate CRM with full enterprise resource planning for end-to-end business management.

Learn More →

POS System

Connect your CRM with point-of-sale data for complete customer purchase insights.

Learn More →

Real Estate CRM

Specialized CRM built for property agents, developers, and real estate companies.

Learn More →
FAQs

Frequently Asked Questions

Got questions about CRM system development? Here are answers to the most common questions we receive.

Basic CRM systems start from KES 60,000, while enterprise-grade solutions with advanced automation, AI features, and multi-department access can range from KES 150,000 to KES 600,000+. Contact Zurihub Technology for a detailed, no-obligation quote tailored to your specific needs.
Development timelines vary by scope. A basic CRM with core features takes 4-8 weeks, mid-range systems with automation and integrations take 8-16 weeks, and enterprise CRM solutions with custom workflows and AI-powered analytics can take 16-24 weeks. We follow agile methodology with regular sprint demos so you see progress throughout.
Absolutely. Our CRM systems integrate seamlessly with email platforms (Gmail, Outlook), accounting software (QuickBooks, Xero), payment gateways (M-Pesa, Stripe), social media, WhatsApp Business API, bulk SMS providers, and virtually any tool with an API. We design integrations that create a unified business ecosystem.
Yes, every CRM we build is fully responsive and optimized for smartphones, tablets, and desktops. Your sales team can access customer data, update deals, log activities, and view reports from anywhere. We can also develop dedicated native mobile apps for iOS and Android if needed.
Yes, we provide comprehensive onboarding including hands-on user training sessions, administrator documentation, video tutorials, and a user guide. After launch, we offer ongoing technical support, bug fixes, performance monitoring, and feature enhancements through our maintenance packages.
Our CRM systems are built on scalable, modular architecture specifically designed for growth. You can add new modules (marketing automation, customer support, project management), increase user capacity, add integrations, and expand functionality as your business evolves — all without rebuilding the core system.
While Salesforce and HubSpot are excellent products, a custom CRM is built around your exact business process rather than forcing you to adapt to a generic workflow. Custom CRMs offer no per-user monthly fees, full data ownership, unlimited customization, local integrations (M-Pesa, local SMS), and features tailored specifically to Kenyan business needs.

Ready to Build Your Custom CRM?

Get a free consultation and discover how a tailored CRM system can transform your customer relationships, streamline sales, and accelerate growth.

Get a Free CRM Quote Call +254 758 256 440